The project aims to introduce and test an innovative model for sustainable development of tourism in the cross-border region and establish long-term cooperation between tourism stakeholders in the cross-border region. The project also aims to increase the competitiveness of the tourism offer in the cross-border region, and since the entire project is built around the concept of a Cross-Border Entertainment Center, it creates attractive and innovative offers, which can significantly increase the demand for tourism in the cross-border region.