Promoting alternative tourism in the cross-border area focused on well-being activities, together with the promotion of quality agricultural products and food products, to create employment opportunities

The project results are:

• Inventory and mapping of interregional tangible and intangible assets and related tourism services.
• Development of a web-GIS platform that will bridge the tourism/cultural/natural resources of the participating regions, while improving accessibility to related information and services.
• Development of a series of ready-made experiential tourism packages, including wellness and well-being, cycling and walking tours, cultural experiential activities, wine and food tasting, all revolving around local products.
• Organisation of travel blogger experiences in the two participating countries. Multimedia content developed by bloggers and video creators participating in the trips will be hosted on the websites of national stakeholders and/or published on EU platforms that will present the stories of bloggers travelling across Europe and experiencing thematic tourist routes.
• Establishment of tourist info points and permanent space for tourism promotion
• Organization of multidisciplinary training and consulting laboratories “Experiential Labs” focused on innovative design and management of experiential tourism products, including marketing and communication strategies, through a sustainable approach.
• Development of a shared and user-friendly methodological manual dealing with the management of sustainable tourism products and projects.
• Development of a tourism marketing plan and brand development strategy for the cross-border region.
• Dissemination and exploitation of project results: constitution of a stable network with multiple actors; public events organized or attended by partners; opening and closing events; project website; identification of opportunities foreseen by regional, national and European calls, for the implementation and transfer of project results in new contexts/territories.