The “ToCulter” project has the general objective of creating a common tourist identity based on guided tours, specialized according to the identity of the location and through an innovative platform and networking activities for the development of promotional tourist packages in order to improve the cross-border tourist product and services.
Promotion of tourism and culture through water
Short description of the project
The “ToCulter” project has the general objective of creating a common tourist identity based on guided tours, specialized according to the identity of the location and through an innovative platform and networking activities for the development of promotional tourist packages in order to improve the cross-border tourist product and services and to strengthen tourism in the area.
The above objectives will be achieved through the development of a set of actions, such as: e-tools for improving the cross-border tourist product and services, digital signage networks, networking events for the media and tourist operators, creation of a Local Quality Agreement for tourism enterprises and activities (fairs/promotional events) carried out outside the Programme Area to strengthen the “local” tourist product on new domestic and foreign markets.
The results of the project will be used by direct beneficiaries and target groups, e.g. local population, tourists/visitors, local businesses in tourism and related sectors aiming to increase their income, local/regional authorities dealing with development planning in relation to tourism, senior citizens’ associations and tour operators.
Partners
Regional Development Fund of Central Macedonia, Organization for Culture, Sports and Environment (OCSE) of the Municipality of Volvi, Municipality of Sidiki, Lifelong Learning Level 2 Center of the Region of Central Macedonia, Sub-district Unit Serres, Municipality of Strumica, Municipality of Struga
Total budget
848.833,68 €
Funded by
Interreg IPA Cross-Border Cooperation Programme between Greece and the Republic of North Macedonia 2014-2020
Results
- Established a common tourist identity based on water routes, specific to the characteristics of the location.
- Developed e-tools to improve the cross-border tourist product and services, in order to facilitate the digitalization of tourism.
- Created tourist packages through an innovative platform for the promotion of the local tourist product.
- Installed digital signage networks to better inform and guide tourists.
- Organized networking events for media and tourist operators for increased cooperation and promotion.
- Created a Local Quality Agreement for tourist enterprises, in order to encourage compliance with high standards for tourist services.
- Implemented fairs and promotional events outside the Programme Area to promote the “local” tourist product in new markets.
- Increased visibility of the cross-border tourist product through innovative promotional activities.
- Improved cooperation between local businesses, tourist operators and local/regional authorities to encourage sustainable tourism.
- Increased income for local businesses from tourism and related sectors by improving tourism services and attracting new tourists.
- Promoted social inclusion by involving associations for the elderly and other vulnerable groups in tourism activities.
Duration
2 years
Website
Gallery
Documentation
Share this project
Email
Facebook
Twitter
LinkedIn
WhatsApp
Telegram