Online marketing, sales and artificial intelligence are three intertwined fields that have revolutionized the way businesses reach and engage with their customers. As more and more people turn to the Internet to make purchasing decisions, companies have had to adapt their marketing and sales strategies to meet the demands of the digital age. Artificial intelligence has played a significant role in this transformation, providing businesses with powerful tools to optimize their online marketing and sales efforts.
In order to better familiarize and adapt small and medium-sized enterprises with this type of marketing and sales, the Centre for development of the South-East planning region within the project “Business ecosystem as an Integrated System”, which is financed through the INTERREG IPA Programme between Greece and R. N. Macedonia, organized two, two-days workshops on the topic of NEW DIGITAL REALITY, which took place on March 13-14 and March 16-17 2023 at Hotel Sirius, Strumica.
The workshops were intended for members of the business sector who want to increase efficiency in their work by using digital tools, that want to improve their online presence, to start selling their services and products online, but also to learn new methods for the promotion of their products and services in order to be more competitive not only in our market but also at the world level.
The participants had the opportunity to hear more about digital transformation and types of information systems, the most used systems in the digital transformation process, the need to create personalized software during the transformation process. Then, they got acquainted with the trends of digital transformation, Cloud and Hybrid Cloud environment, Xaas, artificial intelligence and machine learning, as well as investing in Cybersecurity, etc.
Through the organization of this activity, the project team points out to all companies that digital transformation is not intended only for IT companies, but nowadays it is something that every business should offer, it is a necessity and a strategic tool for the growth and development of the company.
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